We take your privacy seriously!


We take your privacy seriously!


Personal data remain confidential at all times

We treat your personal data and information as strictly confidential and never pass them on to third parties. Studies are always analysed anonymously. In the case of surveys carried out for our customers, they only receive the consolidated results of a study and never your personal data.

Information you have provided in specific target group questions after surveys cannot be edited on the opinion people website. However, you may at any time view or delete this information in your panelist member site.

Everything complies with strict legal requirements

The data are collected, processed and used in line with the strict requirements of the UK data protection law. opinion people only processes and uses the data collected as far as is necessary to carry out market research, legally admissible and specified by you. The data for the individual studies are analysed in anonymised form. iso certWe would like to stress that your address data (which we require for winning notifications) is kept completely separate from your answers. Your consent is voluntary and may be withdrawn at any time. We also comply with the general data privacy provisions and legal guidelines of ESOMAR (European Society for Opinion and Marketing Research). If you would like more information, please do not hesitate to contact us by e-mail on panelteam-uk@opinion-people.com or via the contact form.

Market research is not marketing

The data collected by opinion people are only used for scientific and market research-related purposes. You will not be asked to purchase products, nor will you receive advertising e-mails or other spam mails. The personal data collected by opinion people will not be passed on to third parties.

Cookies, pixel tags and IP addresses

We use pixel tags ("pixels"), cookies, similar technologies, and local storage. Cookies are short data units that are transferred from a web portal to use additional functions or to track the use of the web, and are stored on the computer, mobile phone or other device of the visitor of the web page. Pixel tags are small graphics on a web page that enable log file recording and log file analysis. When using opinion people, technical information is automatically stored in so-called server log files, which are sent by your Internet browser. This includes, in particular, the IP address of your computer, data that the opinion people store on so-called cookies, technical information (eg the browser used) as well as the pages you have accessed on opinion people. This is anonymous or pseudonymous user data, which is not assigned to you or your account, but by means of the use of cookies only to the browser of your computer. As a registered member of opinion people, an assignment of your usage data with your account, however, this information will only be evaluated for statistical purposes in order to understand the use of our offer and to continuously improve it for our members (website usability). We may share information about these analyzes with our partners. As a registered member of opinion people, an assignment of your usage data with your account, however, this information will only be evaluated for statistical purposes in order to understand the use of our offer and to continuously improve it for our members (website usability). We may share information about these analyzes with our partners. As a registered member of opinion people, an assignment of your usage data with your account, however, this information will only be evaluated for statistical purposes in order to understand the use of our offer and to continuously improve it for our members (website usability). We may share information about these analyzes with our partners.

Opinion people can use cookies to measure the efficiency of the online presence by determining repeated accessions of certain visitors to the opinion people webpages and to determine the information points that visitors use. We do not use cookies to collect personal data such as person names or email addresses. Cookies can be stored on the hard disk, but so-called session cookies are only stored and deleted in the browser when the browser is closed. On the opinion people homepage (and equivalent entry or index pages), we use cookies that are stored on the hard disk and therefore remain on the disk when the browser is closed. Such cookies determine the path a visitor to our site chooses, and they identify the repeated visit of a user on our portal, but without registering name and e-mail address. On the other pages of our website, we use session cookies to determine the path the visitor chooses to access on these pages. Non-session cookies can also be used on some pages. It is possible to configure your browser by modifying the browser settings or references so that cookies are rejected. If you wish, we recommend you to check the information offered by the browser, or you can contact the browser supplier for help and instructions.

Right of objection

Your consent is completely voluntary and can be revoked at any time. In the event of cancellation or the disclosure to your in opinion people collected data, we are you at the e-mail address panelteam-uk@opinion-people.com always at your disposal.


Our website uses social plugins (“plugins”) provided by the social network facebook.com, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo (white letter f on blue background or a thumb up icon) or the notice “Facebook Social Plugin”. For a full list of all social Plugins please see here. When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. Thus we have no influence on the data gathered by the plugin and inform you according to our state of knowledge: The embedded plugins provide Facebook with the information that you have accessed the corresponding page of our website. If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. Even if you are not logged into Facebook, there is possibility that the plugins transmits your IP-address to Facebook. For the information on the purpose and scope of data collection and procession by Facebook, as well as your rights in this respect and settings options for protecting your privacy please visit Facebook's privacy policy. If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. Further you can block Facebook social Plugins by using add-ons for your browser, like the Facebook Blocker.

Facebook Lookalike Audiences

We use "Facebook Lookalike Audiences", a service of the social network facebook.com, which is operated by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025-1452, USA ("Facebook") to address potential new members. For this, we send cryptographically encrypted e-mail addresses of our registered members to Facebook. If these members are registered with Facebook by using the same e-mail address, the corresponding Facebook profiles can be determined. Facebook then finds the commonalities of our members as a group (eg common interests) and looks for other Facebook users who are similar to this group. Advertising advertisements then address these other Facebook users. The e-mail addresses are only used by Facebook for this purpose. Facebook Lookalike Audiences in particular does not serve to send out to our members advertising via Facebook. You hereby agree to a corresponding transfer and use of your e-mail address.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transfered to a Google server in the USA and truncated there. The IP-anonymisation is active on this website.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.

The IP-address, that your Browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Addon for your current web browser: http://tools.google.com/dlpage/gaoptout?hl=en.

DoubleClick by Google

DoubleClick by Google is a service provided by Google, Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to provide you with relevant advertisements. A pseudonym identification number (ID) is assigned to your browser to check which ads were displayed in your browser and which ads were called. Cookies do not contain any personally identifiable information. The use of DoubleClick cookies allows Google and its affiliate sites to advertise on the basis of prior visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google for evaluation to a server in the USA and stored there. Google adheres to the privacy policy of the EU-US Privacy Shield Agreement and is registered with the US Department of Commerce's "Privacy Shield" program. A transfer of the data by Google to third parties takes place only on the basis of legal regulations or in the context of the order data processing. Under no circumstances will Google aggregate your data with other data collected by Google.

By using our websites, you agree to the processing of the data collected by you through Google and the above-described way of data processing as well as the stated purpose. You can prevent the storage of cookies by means of an appropriate setting of your browser software. However, we would point out that in this case you may not be able to use all the functions of our websites in full. In addition, you can prevent the collection of the data generated by the cookies and your use of the web pages to Google as well as the processing of these data by Google by downloading and installing the browser plugin available under the following link under the item DoubleClick deactivation extension.

Google Tag Manager

Google Tag Manager is a service provided by Google. The Google Tag Manager is a platform / code management tool. The tool does not collect any personal data, but causes the triggering of other tags, which may contain your data. Google Tag Manager does not access this data. If disabling is done at the domain or cookie level, it will persist for all tracking tags that are implemented with Google Tag Manager.


Our websites use re-targeting technologies. We use these technologies to make the Internet offer more interesting. This technology makes it possible for Internet users, who have already been interested in our shop and our products, to advertise on the websites of our partners with advertising. We are convinced that the inclusion of personalized, interest-based advertising is generally more interesting for the Internet user than advertising that does not have such a personal connection. The insertion of these advertisements on the pages of our partners is based on a cookie technology and an analysis of the previous usage behavior. This form of advertising is completely pseudonym.

I consent to the use of so-called cookies and thus to collect, store and use my data. Furthermore, I agree that my data will be stored in cookies beyond the end of the browser session and may be accessed again on my next visit to the website. I can revoke this consent at any time with effect for the future by refusing to accept cookies in my browser settings.

Switching of interest-related advertising with the help of "Re-targeting"

This site uses so-called "retargeting tags". The "Retargeting tag" is a JavaScript element that is placed in the source code of the website. If a user visits a page on this site that contains a "Retargeting tag," an online advertising provider (such as Google) places a cookie on that user's computer and assigns it to the appropriate retargeting target group list. This cookie also serves to bring retargeting campaigns ("interest-related advertising") to other websites. Studies have shown that the inclusion of interest-related advertising is more interesting to the Internet user than advertising which has no direct relation to interests or previously visited websites.

Setting and deactivation options

Third parties, including Google, use these cookies to advertise on the basis of prior visits by a user to our website. No personal data will be stored. Users of this site may disable the use of cookies by Google by calling the "Google Ads" page. In addition, users can disable the use of third-party cookies by visiting the Network Advertising Initiative deactivation page and making the appropriate settings there.


An individual user ID is assigned to incoming members as soon as you enter your contact data and accept these general terms and conditions. Under this UserID, all registration entries and transactions are stored. By using and storing such a UserID, we are able to allocate registrations to our partners, campaigns and advertisements, and thus measure the long-term performance of the same, which helps us to continually improve our performance potential. You agree to the storage and use of the UserID.