We take your privacy seriously!


We take your privacy seriously!


Personal data remain confidential at all times

We treat your personal data and information as strictly confidential and never pass them on to third parties. Studies are always analysed anonymously. In the case of surveys carried out for our customers, they only receive the consolidated results of a study and never your personal data.

Everything complies with strict legal requirements

The data are collected, processed and used in line with the strict requirements of the UK data protection law. opinion people only processes and uses the data collected as far as is necessary to carry out market research, legally admissible and specified by you. The data for the individual studies are analysed in anonymised form. iso certWe would like to stress that your address data (which we require for winning notifications) is kept completely separate from your answers. Your consent is voluntary and may be withdrawn at any time. We also comply with the general data privacy provisions and legal guidelines of ESOMAR (European Society for Opinion and Marketing Research). If you would like more information, please do not hesitate to contact us by e-mail on panelteam-uk@opinion-people.com or via the contact form.

Market research is not marketing

The data collected by opinion people are only used for scientific and market research-related purposes. You will not be asked to purchase products, nor will you receive advertising e-mails or other spam mails. The personal data collected by opinion people will not be passed on to third parties.

Cookies and IP addresses

opinion people automatically receives and records information from your computer and browser, including your IP address, opinion people cookie information, software and hardware attributes, and the page you request. opinion people uses information for the following general purposes: improve our services, conduct research, and provide anonymous reporting for internal purposes. Cookies are short pieces of text information which are transmitted from a web portal to the website user's hard drive or browser in order to use additional functions and monitor web use. opinion people may use cookies to measure the efficiency of the online presence by tracking how often certain users access the opinion people web pages and mapping the information threads that the visitors use. We do not use cookies to gather personal information such as people's names or e-mail addresses. Cookies may be stored on the hard drive, however so-called session cookies are only stored in the browser and are deleted when the browser is closed. On the opinion people homepage (and equivalent entry and index pages) we use cookies which are saved on the hard drive and therefore remain there when the browser is closed. These cookies determine the path that a visitor to our site selects and they identify repeat visits by the user to our portal, however they do not register name and e-mail address. Other pages of our website use session cookies to determine the path the user selects on these pages. Some pages may also use non-session cookies. It is possible to configure your browser to reject cookies by modifying the browser settings or references. If you would like to do this, we recommend that you consult the information your browser offers or contact your browser supplier for help and instructions.


Our website uses social plugins (“plugins”) provided by the social network facebook.com, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo (white letter f on blue background or a thumb up icon) or the notice “Facebook Social Plugin”. For a full list of all social Plugins please see here. When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. Thus we have no influence on the data gathered by the plugin and inform you according to our state of knowledge: The embedded plugins provide Facebook with the information that you have accessed the corresponding page of our website. If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. Even if you are not logged into Facebook, there is possibility that the plugins transmits your IP-address to Facebook. For the information on the purpose and scope of data collection and procession by Facebook, as well as your rights in this respect and settings options for protecting your privacy please visit Facebook's privacy policy. If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. Further you can block Facebook social Plugins by using add-ons for your browser, like the Facebook Blocker.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transfered to a Google server in the USA and truncated there. The IP-anonymisation is active on this website.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.

The IP-address, that your Browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Addon for your current web browser: http://tools.google.com/dlpage/gaoptout?hl=en.